Buy Side vs Sell Side Analysts: Which is Best? A detailed Analysis

Oct 14, 2024

Buy Side vs Sell Side Analysts: Which is Best? A detailed Analysis


The term on the https://www.xcritical.com/ buy side in the realm of investment banking refers to the side that is dedicated to the acquisition of securities for purposes of investment. It contains a wide spectrum of participants as a group of institutional investors ranging from pension funds, mutual funds, hedge funds, and private equity funds that are involved. Buy-side analysts work for institutional investors such as mutual funds, pension funds, and hedge funds. Their primary goal is to provide investment recommendations to their clients to help them achieve their financial goals. Buy-side analysts usually work for hedge funds, pension funds, or private equity groups and receive compensation based on the accuracy of their investment recommendations. In contrast, sell-side analysts typically work for investment banks or brokerages and are compensated on the quality of their research and how much revenue it generates.

What are Examples of Buy Side Firms?

The roles of the buy-side and sell-side of an M&A deal are only based on the client they work with—the buyer or seller. The main sell-side VS buy-side differences in M&A deals in general are mostly identified within their goals, roles, structure, and involved institutions. what is sell side liquidity In short, the goal of the sell-side is to find a potential acquirer who is ready to propose a beneficial deal. On the contrary, the buy-side’s mission is to help clients generate capital from the acquisition.

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Meanwhile, a buy-side analyst usually can’t afford to be wrong often, or at least not to a degree that significantly affects the fund’s relative performance. Occasionally, sell-side analysts fail to revise their estimates, but their expectations do change. Financial news articles will refer to a whisper number, which is an estimate that is different from the consensus estimate. This whisper number becomes the newest, although unwritten, consensus expectation. In true TradingView spirit, the author of this script has published it open-source, so traders can understand and verify it.

  • Like hedge funds, pension funds, and other asset managers, they invest on behalf of their clients and make profits when those assets deliver returns.
  • On the Sell Side of the capital markets, we have professionals who represent corporations that need to raise money by SELLING securities (hence the name “Sell Side”).
  • A quick clarification here is that the lines between VC, Growth Equity, and LBO are very blurry.
  • A buy-side analyst usually works for institutional investors such as hedge funds, pension funds, or mutual funds.
  • One day, the vice president of equity sales at a major investment bank calls a portfolio manager, informing him that there’s an upcoming initial public offering in a company from the alternative energy sector.
  • On the sell-side, Broker B provides market services, such as access to the stock exchange.

Buy-Side vs Sell-Side: Exit Opportunities

Information is clearly valuable, and some analysts will constantly hunt for new information or proprietary angles on the industry. Institutional investors value one-on-one meetings with company management and will reward those analysts who arrange those meetings. On a very cynical level, there are times when these analysts become high-priced travel agents. Sell-side analysts convince institutional accounts to direct their trading through the trading desk of the analyst’s firm, which adds marketing to their responsibilities.

Expert Guide: The M&A process for buyers and sellers

buy side vs sell side

They make investment decisions and manage their clients’ money, and do their best to grow the firm’s portfolio. Sell-side analysts are those who issue the often-heard recommendations of “strong buy,” “outperform,” “neutral,” or “sell.” These recommendations help clients make decisions to buy or sell certain stocks. This is beneficial for the brokerage because every time a client makes a decision to trade stock, the brokerage gets a commission on the transactions. Popular sell-side firms are Goldman Sachs, Barclays, Citibank, Deutsche Bank, and JP Morgan. Check out our list of top 100 investment banks, as well as boutique banks and bulge bracket banks.

Their reports might be more frequent and cover a broader range of securities but may not always be as detailed as buy-side research. Buy-Side Analysts Focus on creating detailed, long-term investment strategies for their firm’s portfolio. Their analysis tends to be more in-depth and proprietary, aimed at achieving high returns over time. Accuracy is critical, as their firm directly acts on their recommendations, impacting the overall performance of the managed funds.

Financial analysts also conduct detailed financial modeling to predict future performance, analyze financial statements, and track economic trends. Analysts may prepare detailed reports and presentations for clients or senior management, participate in earnings calls, and attend industry conferences. In roles like private equity and corporate development, there’s less market-related stress, but there’s longer-term anxiety because it takes years to determine if an acquisition performed as planned.

All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly. 11 Financial may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. 11 Financial’s website is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Buy-side analysts typically have strong analytical skills and are excellent at identifying undervalued securities.

Public Market Investors are Hedge Fund and Mutual Fund Investors, who invest in the Equity Market and/or the Credit Market. Sales and Trading (‘S&T’) allows large (aka Institutional) clients of a bank to execute transactions for traded debt and equity securities. In the video, we simplified a bit since Sales and Trading offers a variety of additional services, including derivative securities and foreign currency (‘FX’) transactions. The short story here is that when large Long-Only or Long/Short Investors want to buy or sell, they work with the Sales and Trading division to execute their transactions. Let’s begin our discussion with an exploration of the various types of Private Market Investors. These firms take in capital from investors and make investments by buying all or part of a business.

buy side vs sell side

The business that the investment bank has offered the wealthy individual is considered the sell-side of the business as it is selling to the client services and financial products. One day, the vice president of equity sales at a major investment bank calls a portfolio manager, informing him that there’s an upcoming initial public offering in a company from the alternative energy sector. The project manager considers this offer a beneficial one and buys securities of the sell-side. Buy-side analysts need strong analytical skills, a deep understanding of financial markets, and the ability to develop long-term investment strategies.

buy side vs sell side

Buy-side and sell-side analysts have contrasting research focus, client bases, compensation, work-life balance, and career paths. While sell-side analysts create investment research products for sale to other companies, buy-side analysts conduct in-house research intended only for their own firms. Although both sell-side and buy-side analysts are charged with following and assessing stocks, there are many differences between the two jobs.

Because their work is consumed by outside companies, sell-side analysts must also form business relationships, attracting and advising new clients. Buy-side analysts will determine how promising an investment seems and how well it coincides with the fund’s investment strategy; they’ll base their recommendations on this evidence. These recommendations, made exclusively for the benefit of the fund that pays for them, are not available to anyone outside the fund. If a fund employs a good analyst, it does not want competing funds to have access to the same advice. A buy-side analyst’s success or talent is gauged by the number of profitable recommendations made with the fund.

These securities can include common shares, preferred shares, bonds, derivatives, or a variety of other products that are issued by the Sell Side. On the compensation front, sell-side analysts often make more, but there is a wide range, and buy-side analysts at successful funds (particularly hedge funds) can do much better. Working conditions arguably tilt toward buy-side analysts; sell-side analysts are frequently on the road and often work longer hours, though buy-side analysis is arguably a higher-pressure job. The role of a sell-side research analyst is to follow a list of companies, all typically in the same industry, and provide regular research reports to the firm’s clients. This requires the analyst to build models to project the firm’s financial results and speak with customers, suppliers, competitors, and other sources with knowledge of the industry.

Buy-side firms do not usually pay for or buy the sell-side research outright but are often indirectly responsible for a sell-side analyst’s compensation. Usually, the buy-side firm pays soft dollars to the sell-side firm, which is a roundabout way of paying for the research. Soft dollars can be thought of as extra money paid when trades are made through the sell-side firms. The sell-side tries to get the highest price possible for each financial instrument while providing insight and analysis on each of these financial assets. Buy-side and sell-side in mergers and acquisitions focus entirely on finding the opportunities for M&A transactions. The buy-side finds the most beneficial opportunities for the buyer, and the sell-side—for the seller.

For example, advancement at a multi-manager hedge fund is a structured, predictable process based on performance, while advancement at a small, single-manager fund is more random and subject to the whims of the Founder. Within an industry like commercial real estate, a real estate brokerage is a sell-side firm since it charges a commission on the property sales it facilitates. They earn money from a management fee charged on their assets under management (AUM) and a performance fee, often 20% of the profits above a certain hurdle rate. But everyone from headhunters to bankers to interviewers uses the terms “buy-side” and “sell-side,” and most people put themselves in one category or the other. Hopefully, we’ve clarified the meaning of the terms Buyside vs Sellside and the roles played by the various firms within each group.