Jun 26, 2025

What is SEO Marketing? Definition, Importance, and Types 2025

As you create new pages or improve your existing ones, focus on the searcher first, not the search engine. It’s imperative in today’s digital age, which demands a robust online presence. An SEO marketing strategy makes it easier for search engines like Google and Bing to “crawl” your content and determine its ranking on SERPs. So how can you use the power of search engines to grow your business?

What’s the importance of SEO?

Remember that Google is trying to find the best content for its users. To do this effectively, they need to know what the user is looking for. Some keywords entered into Google can have different intentions, meaning the buyer is looking for something different than what you expect.

While not required, we highly recommend you run a crawl of your website in order to highlight SEO issues that may not be obvious. This will also help you see your site like a search engine does. Web analytics gives you information about who visits your site, how much traffic you receive and from where, what pages people visit, how they engage with your content, and more. Read our comprehensive SEO strategy guide that walks you through the essential steps for crafting an effective SEO plan tailored to your goals. Now, it’s time to channel all this knowledge into a solid SEO strategy for your website.

How much does SEO cost?

This product offers all of the same features as Ahrefs or Moz, plus like Ahrefs can help you with content marketing. In the last section we briefly discussed some tools for keyword research, but in this section we want to share with you the top four SEO tools. Conducting a content gap analysis will tell you what pieces you might be missing in your SEO strategy, and it’s an opportunity to identify keywords you never thought of before. Without the right keywords, you won’t see an increase in traffic or conversion. It’s important to consider search intent because you want to understand what your visitors need or want. The term cost per click or CPC is involved in paid advertising but it can give you some additional insight into whether a keyword is lucrative.

Another byproduct is that fewer searchers are clicking on the organic results since more queries are being answered on the SERP itself. Read on to learn about how indexing works and how you can make sure your site makes it into this all-important database. Once you’ve ensured your site is optimized for crawlability, the next order of business is to make sure it can be indexed. You also have the option of 302 redirecting a page, but this should be reserved for temporary moves and in cases where passing link equity isn’t as big of a concern. You’re temporarily siphoning traffic SEO Anomaly through a certain route, but it won’t be like that forever. Say you move a page from example.com/young-dogs/ to example.com/puppies/.

It helps you do more SEO work that moves the needle, and it’s important to let the younger generation of SEOs learn by doing work that challenges them,” says Russell. I was an in-house (and first-time) content manager, and Russell was the director of our SEO agency partner. Russell helped me swim rather than sink as I got to grips with SEO and team delegation.

• The title tag is what’s displayed at the top of your browser and appears when your page is listed on Google.
• They aim to provide users with the most relevant answers or information.
• Which will really help you dive into the different aspects of SEO and how to tackle them.
• Last but by no means least, I spoke with Emma Russell, the founder of Oxford Comma Digital.

Whether you’re just getting started with SEO or looking to refine your existing strategy, having the proper support can make all the difference. At Cadence, we specialize in creating tailored SEO strategies that bring the best results. Google’s algorithm is a complex system that retrieves the most relevant data to deliver the best possible results for a search query. The algorithm considers over 200 factors to determine rankings, and the list is constantly updated. Site migrations can lead to significant headaches if not handled carefully.

And if we scale these up, it should lead to even more passive links in the future. And, if you’re lucky, you should find at least one broken link on that page. This email lets the person know that you have a post coming out (or that just came out) on a topic that they’re interested in. And instead of shoving a link in their face, you ask them if they’d like to see it. First, find someone that’s legit interested in your content’s topic. When I first got started with email outreach I’d blast out lots of messages like there was no tomorrow.

Last, but certainly not least, are the free tools offered by The HOTH. We have an entire menu of free tools anyone can access after signing up for an account. Here are some tips we like to use at The HOTH to find the best keywords for a client. In this way you can use CPC values to determine whether a keyword would fit into your strategy. For example, the keyword “personal injury lawyer” has an estimated CPC value of $110! That means advertisers are willing to pay $110 every time someone clicks their ad.